90% marketing advice online wasn’t built for startups, and it shows.
Most marketing advice out there assumes you already have a team, some budget, and a bit of brand awareness in place.
So when you’re just getting started, all that advice feels… off. It’s not that it’s wrong, it’s just built for a different game.
Startups need a whole different playbook that is simple and smart that actually fit the stage they are at.
how i work
The mindset behind
0to1 Marketing.
A strong foundation is non-negotiable
It’s bedrock of everything that follows in marketing. Without it, you’re guessing your way through every decision, hoping something sticks.
Speed wins in early-stage startups
The key is to move quickly, test what works, and adapt fast, so you can find what drives results without getting stuck in endless planning. (speed ≠ sloppiness)
Lead with empathy
Marketing built on understanding, not assumptions. It starts by stepping into the shoes of both founders and customers, creating strategies that resonate with both.
Act like a partner, not a vendor
The focus is on working with you, not just for you. That means having honest conversations, even when they’re difficult.
Hello from Priyanka
Get to know me.
7 years and multiple B2B industries later, I realized something is broken in the startup world. According to Harvard Business Review, more than two-thirds of startups never deliver a positive return to investors.
It’s not just marketing, but marketing is often a missing piece.
I saw it over and over: there were some amazing products, founders were smart, but there was no story, no brand, no go-to-market plan, and ultimately, no solid foundation.
That’s why I built 0to1 Marketing. Since then, I’ve helped 9 startups go from zero to a clear, strategic foundation through marketing that’s lean, scalable, and built to grow.
Here’s a snapshot of what that’s looked like in practice:
Rebuilt brands from the ground up.
I have led rebrands that weren’t just about a new logo, but a new story. I defined positioning, brand voice, messaging, and visual identity and then brought it to life through websites, pitch decks, and content that resonated with the audience.
Used social media to build trust that grew a community, not just a follower count.
I built a social strategy that was not just about the trends and memes, but it built trust. For one startup, I was able to grow LinkedIn from 24,000 to 86,000 engaged followers in 8 months, by focusing on value, consistency, and clarity over vanity metrics.
Created content engines solo founders could run.
I’ve created scalable content strategies that work even when there’s no dedicated content team. Think: doable formats, clear workflows, and content that aligned with the founder’s voice, not just SEO.
Laid the groundwork that most teams skip.
I help startups get clarity on who they’re for and how to talk about what they do. This includes identifying the ideal customer profile, building brand guidelines, defining messaging pillars, and setting up content buckets that support sales and brand storytelling.
Made marketing a team sport.
I worked cross-functionally with product, sales, and leadership to tie marketing to what actually drives business. There are no silos, just focused execution.
Think this might be what your startup needs?
Most founders I work with aren’t sure what kind of marketing they need. If that sounds familiar, you’re not alone. Let’s figure it out together.